The Iceland Tourism Investment Conference is the premier gathering of all the major stakeholders in the Icelandic tourism investment sector and related industries. The conference is an independent platform allowing dialogue about the current state and future of investments in the Icelandic tourism industry. Held for the first time this year, 10 startups were invited to present their work at the conference. Book Iceland introduced its online booking system, Móttökustjórinn, and the need for a local OTA operating in Iceland.
“It was a great opportunity for us to speak in front of the key players of the Icelandic tourism sector, but also to get the chance to listen to some of the interesting talks given. For me, the highligh was the talk given by Peter O’Connor, professor of Information Systems at ESSEC Business School and expert in online hotel marketing and OTA’s,” says Örlygur.